Remember Me? I was the first birthday gift that you asked for and actually got. We’d get away and explore new places, limited only by imagination and sunlight. All the other kids wished they were you: lucky, fast, and free. What do kids wish for now?

Turns out it’s part of a national ad campaign “designed to inspire non-cyclists to ride.” I’m not sure that these ads will be that effective, although a second part of the campaign is promised. For the past 10 years Bikes Belong has tried to increase bicycling by promoting “more and safer places to ride.” This usually means grants to support advocacy for bike paths. How about promoting the network of places we already have — the public roads? It turns out that the Bikes Belong Foundation, a non-profit spin-off launched in 2006, has a “Share the Road” project that so far has done one pilot event at Stanford. I hope this effort expands. From 2003 to 2006, Bikes Belong funded a few bicyclist skills training programs, but no longer does. There was no explanation about this change on the website.

I had a look at the manual that comes with all Jamis bikes. It advises, “Ride in designated bike lanes, on designated bike paths or as close to the edge of the road as possible, in the direction of traffic flow or as directed by local governing laws.” The first part of the sentence is exceedingly poor advice, and does not match any traffic laws in the U.S. that I know of.

It continues: “Stop at stop signs and traffic lights; slow down and look both ways at street intersections.” Stop even if the light is green? Slow down and look even if you have the right of way?

And more: “Remember that a bicycle always loses in a collision with a motor vehicle, so be prepared to yield even if you have the right of way.”

Do their lawyers make them say this stuff? Or if I send them a nice letter will they change it to reflect the law and, better yet, good riding practice.